Promotional and Corporate Videos

The aim of a promotional video is to increase internet traffic to website, generate leads, build awareness of your business and ultimately increase your customer network.  They’re typically a mixture of staff interviews, company tours, company processes, objectives and goals.  They can take anything from half a days filming to whatever it takes to achieve the objective.

For a promotional video to have the desired effect, it needs to be well planned, have an interesting and informative flow to the story, express any UPS’s (unique selling points) of your company and be marketed correctly after its completion.  By that, we mean it needs to be instantly visible on all your social media and websites and should one of the major tools at your disposal for your advertising campaign.  If you are unsure how to get the most out of your video and marketing in general, please check out our media promotion service.

Your promotional video can tell customers all they need to know within a few interesting minutes.  The same information would take many pages of text for the same message.  Search engine rankings are much higher for website with videos.

MoyrBP will guarantee that your all stages of your promotional video are produced to generate maximum effectiveness.

The vast majority of people find it easier and more enjoyable to learn through video than any other method. Which leads on to the second great reason for a corporate video – it’s really easy to share. Whether you are looking to increase brand awareness, change your company image, or tell people about a great new product, sharing a video on your website and social media is quick and easy. In a world where the majority of media consumption happens on social networks it’s a real benefit to be able to tap into that potential customer base in an engaging way.

Also, because Google loves video, a corporate video can help your SEO and therefore reach more people. You only have to look at most search results these days to see the way the Google search algorithm is leaning, and of course it’s no real surprise all those videos are at the top of searches, seeing as they own YouTube. Fortunately it’s easy to take advantage of this with a well key-worded corporate video, especially in a niche where your competitors are yet to catch on.

A corporate video helps you to share what you believe, not just what you do. Consumers are more conscious of their actions than ever, and the choices they are presented with are also more varied. Simply offering the best products at the best prices may not be enough anymore, although it never hurts of course. However, if your company ethos can resonate with the personal values of your target demographic you are certainly going to increase your conversions, look at fair trade products. What better way to get that message out there than a well crafted corporate video production.