Explainer and Product Description Video

These videos are ideal if you are promoting a product/service or if you are informing customers how to use a product/service. They are also used for public information style videos. Think of them as traditional TV type adverts.

All too often businesses will sell a service or product and expect the customer to know how to use it, book it, service it and what that extra ‘sticking out bit’ is for. Yes, we know there are usually instructions or descriptions included, but who really wants to read those? It’s also far easier for a potential customer to make a buying decision, when they know exactly what they’re buying, how it will benefit them and how they’ll be able to use it.

YouTube is filled with videos of normal vloggers making their own ‘how to’ videos because companies ignore the fact that consumers want their information in a nice simple video format.

Here are a few facts:

– The average visiting time a potential customer makes to a website is just 8 seconds. That average is increased to 2 minutes if the website has a video on it.
– 85% of customers say that watching a video about a service or product influenced their buying decision
– Mobile commerce is currently 25% of all e-commerce sales and rising. Online explainer videos are perfectly positioned to make the absolute most of mobile commerce.

The key to a successful explainer video is to grab the attention of the viewer within the first 8 seconds. We achieve this with a well crafted concept and script. Once their attention has been attained, we take them on an organised journey through the rest of the video in an understandable and interesting way. The ideal outcome for an explainer video is for it to go viral. The reason it goes viral will be because it connects with the customer base in either a funny, emotional, bizarre, unusual or new way. There can be a lot of scope for creativity in an explainer video.